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Friday, March 26, 2010

Marketing is everything...

Marketing is everything...

Antibacterial hand soap has made it's way into most homes.

I find it ironic the serge in people buying antibacterial soap thinking it is better than other soaps. It's almost like other soaps are bacterial soap. All soap is anti-bacterial however with proper words and marketing we all think we must use anti-bacterial liquid soap.

I know people who will not let bar soap suds go down their drains, they are obsessed with liquid anti-bacterial soap.

Good old Ivory bar soap to me is what soap is all about,the essence and epitome of soap and getting clean. I use Ivory bar soap as shampoo, shaving cream and even to hand wash my undergarments and t-shirts in the shower every morning.

Along the same lines we now have whitening toothpastes as if to say that other types of toothpastes turn your teeth yellow.

It's all in the words and how things are marketed. Soap is soap, toothpaste is toothpaste and marketing is everything

1 comment:

Sneezer222 said...

I'm totally AGAINST antibacterial soap actually. Since I met you I still use the Dr. Bronner's Peppermint. And once my houseguests use it, we always end up going to the health food store to get them some to take home. :)