Marketing is everything...
I find it ironic the serge in people buying antibacterial soap thinking it is better than other soaps. It's almost like other soaps are bacterial soap. All soap is anti-bacterial however with proper words and marketing we all think we must use anti-bacterial liquid soap.
I know people who will not let bar soap suds go down their drains, they are obsessed with liquid anti-bacterial soap.
Good old Ivory bar soap to me is what soap is all about,the essence and epitome of soap and getting clean. I use Ivory bar soap as shampoo, shaving cream and even to hand wash my undergarments and t-shirts in the shower every morning.
It's all in the words and how things are marketed. Soap is soap, toothpaste is toothpaste and marketing is everything