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Sunday, January 5, 2014

"Advertising already Rampant on commercial vehicles..." 'James "Kimo" Rosen'

These oranges are great and they don't even say Sunkist on them!

This blog also ran as an opinion article in the Sunday 01-05-14
edition of the Honolulu Staradvertiser. The Staradvertiser has a paywall
therefore if you are not a subscriber you can not download the whole article
none the less, here it is;

Mayor Kirk Caldwell has an excellent idea to start advertising on the outside of city buses. This would offset expenses for TheBus, a business that continues to lose money.
The objection seems to come from those whom we on Kauai call “the antis.” These people are against everything, and most of those doing the complaining are usually from somewhere else.
Hilo Hattie, Sears, DiGiorno pizza trucks and many other businesses are free to drive their commercial vehicles on the islands with their own logos, artwork and verbiage on the outside of their vehicles. Advertising on the outside of vehicles is already rampant.
I believe that advertising on buses is something that is well overdue, not only for Honolulu but for Kauai as well. James “Kimo”Rosen
Kapaa, Kauai
http://staradvertiser.newspaperdirect.com/epaper/viewer.aspx







Advertising already Rampant on commercial vehicles

I am a former of resident of Honolulu and  currently live on Kaua'i. I believe Mayor Kirk Caldwell has an excellent idea to start advertising on the outside of  city buses.  This would greatly offset expenses for "The Bus," a business that continues to lose money.

The objection seems to come from  whom we call on Kauai 'The Anti's.' The people who are against everything, and most of these people doing the complaining are usually from somewhere else.

Hilo Hattie, Sears, Time Warner cable, DiGiorno pizza trucks  and many other business's are free to drive their commercial vehicles on the islands with their own logos, artwork and verbiage on the outside of their vehicles. Therefore advertising on the outside of vehicles is already rampant.

What's the big deal if a bus has some nice artwork or artistic logo displaying an ad for a business? it's not like it's taking up land space? In fact a nice looking ad that is done right, can look like art.

I believe that advertising on buses is something that is well overdue, not only for Honolulu but for Kaua'i as well!

Hana Hou, (Encore) Shared From Facebook...






9 comments:

Linda Meyers said...

I don't think I"ve ever seen a bus without advertising.

KimoRosen said...

Many of the newcomers think it will take away from the beauty of the islands?

Melvin Stern said...

yuppies

Chester "Unc" Lau said...

Money talks,if the bus were ran efficiently,they don't need the ad money,as a Freedom advocate ,I say let them do it,let al qaeda buy ads against the Pope & the Pope buy ads against al qaeda,the Bus would make millions,this is just the beginning,fun stuff stay tune :-)how about ads on the Honolulu RAIL debacle,they really need the money

Rick Comstock said...

This will help the bus sustainability, just like commercials on TV. Negative adds like negative people continues to be the status quo of backward peddling 10%.

Deborah Morel said...

(Via Facebook-opinion article in Staradvertiser)"Yippie! Yuppies and puppies

Facebook Likes said...

so far,You, Deborah Morel and Rick Comstock like this

Harmony Bentosino said...

Sounds like a good idea to at least give it a try.

KimoRosen said...

H-I agree. Commercial vehicles are already rampant with their logos and ads, so what if a bus has an ad on the outside. Nice artwork is pleasing to look at, if ads are done right